Research & Planning 

There are many different newspapers sold here in England. From tabloids to business. Each has their own purpose and USP.

 The Sun, is known as a ‘Red top tabloid’, meaning that they are very simplistic and straightforward. These are the papers which feature celebrity stories and ‘junk food news’. Red tops are often accused of sensationalising stories and causing controversy. Red tops tend to use puns as well ' He ain't out of the words yet' is a pun as they are talking about Tiger Woods and stating that he hasn't made his way 'out of the woods'. The name ‘red top’ comes from the fact that the newspapers use red mastheads. Other red top newspapers are : Daily star, Daily mirror and Daily sport.

Compact newspapers are more editorial and don’t feature so much ‘junk food news’. The term compact newspapers came from the daily mail as they didn’t want to be named as a tabloid as it has negative connotations. They feature political stories from capitalist to conservative stories. Compact newspapers are aimed at the middle class and up market society. The most popular compacts are the : Daily mail, Daily express & The Independent.

Broadsheets are usually perceived as being more intellectual and their readers tend to be well educated. Broadsheets in the UK are: The Financial times, The Daily Telegraph and The Sunday times.