National & Local newspapers
Both national and local newspapers share similar conventions. Both have:
- Eye-catching photographs to entice the reader
- The photographs have captions to give the reader a summary as to what the story is about
- The masthead is very important. This is the newspapers title at the top. It is the newspapers identity
- A ‘byline’ is when the writer of the article states their name either before the article or after.
- They both have ‘pugs’. The pug is usually situated at the top left or right hand corner and it states the date and the price for the newspaper.
- The ‘banner headline’ is the main headline which spans across the whole width of the page. This is the big story which will encourage readers to buy the paper.
- Under the banner headline is the ‘strap line’ which is a sentence that introduces the article and from this readers can decide whether or not they want to read the article.
- A ‘stand first’ is the first paragraph of the article which is usually written in bold to show how important it is.
- Finally the ‘splash’ is the biggest story in the paper so it will start on the front page and usually continue onto a few more pages. The splash will help the consumer to decide whether they want to buy the paper or not.
Even though national and local have major similarities they also differ in some ways. Local newspapers tend to have:
- Local stories
- A property section
- Job section
- Car section
- Classified ads
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